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Furnitubes

Palmerston North, New Zealand

Client:
Palmerston North City Council

Project details:
Palmerston North is a city located on New Zealand’s North Island, 100 miles north of the capital Wellington, and a gateway to attractions in other parts of the region, including the Tongariro National Park, and Ruahine and Tararua mountain ranges. A city of nearly 90,000 inhabitants, Palmerston North is home to more than 70 major educational and research institutions and is a vibrant regional centre known for its thriving musical scene and multiple theatre destinations, concentrated on the aptly-named Broadway Avenue.

Palmerston North City Council were originally seeking to mark the entrance to Broadway Avenue from the city’s central Square with a sign, but having seen Furnitubes’ Letterform product range, realised there was the potential to combine the signage element with useful cycle parking provision. The eight individual Letterform characters spelling BROADWAY have been placed on a red synthetic grass surface, making a red carpet entrance to the Palmerston North theatre and cinema district. The city planner who specified the Letterform was delighted with the project outcome, also commenting that it ‘cost the Council a third of the price of an alternative Broadway entrance sign’.

Product:
Letterform® Cycle Stands


Address: 3rd Floor, Meridian House, Royal Hill, Greenwich, London SE10 8RD

Telephone: +44 (0)20 8378 3200

Email: sales@furnitubes.com

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