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Bullring Shopping Centre, Birmingham

Bullring Limited Partnership

Project details:
The Bull Ring has been at the commercial heart of Birmingham since the Middle Ages, when a market was first held on the site. The first Bull Ring Shopping Centre was constructed in the early 1960s, comprising a mixture of open-air market stalls and a new indoor shopping centre - the first development of its kind in the UK - which at the time was considered the height of modernity. The Brutalist architecture of the Bull Ring did not age well though and its isolation within ring roads connected only by pedestrian subways was disliked by the public and contributed to the perception of Birmingham as a concrete jungle.

After many years in the planning, the redeveloped and renamed Bullring opened in 2003 to popular and critical acclaim, including a RIBA Award for Architecture for the iconic Selfridges store. The development combined indoor malls and new exterior public realm focused around the Church of St Martin in the Bull Ring, the original parish church of Birmingham. The split level piazza offers a sunny south facing aspect and attractive views over the church and the city beyond. Whilst this area included some seating in-built to some steps, capacity was limited and the surroundings rather austere.

The RailRoad range was the perfect solution to increasing seating provision and introducing planting. In total 18 planters and 12 seating modules were supplied (and all assembled on site in one overnight) to create an informal arrangement and with all seating connected to heavy planters, none of the products required permanently fixing down, so giving the flexibility of being able to easily rearrange the products or add further modules in future.

RailRoad Planters & Integrated Seating

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Telephone: +44 (0)20 8378 3200

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