HereEast, London

The Project

Following the 2012 London Olympics and Paralympics, the former Media Centre was renamed HereEast and converted into 84,000 m2 of business space. HereEast has since become the headquarters for BT Sport and home to Loughborough University’s London campus, as well as many other smaller tech-based companies.

The site comprises two principle buildings which have retained the names of their original Olympic functions – the Broadcast Centre and the Press Centre – with an attractive public open space between. The Yard is set out with a combination of hard and soft landscapes for general use by HereEast staff and public screenings of major sports events. Flexible use of the space is therefore key, and the furniture in The Yard needed to be freestanding and readily movable.